Personal Branding - Keys to Prospecting

Personal Branding for Success

One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.

Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives is from you. Make it a good one. Have you ever received that email that screams first - go here look at my site. Are they branding themselves? Have you ever said, who is this person? If you do receive another email from them , you might give them a look just to find out if its another advertisement. If it is what have they become in your eyes? See what I mean.

How can you accomplish this?

One: Become an expert source. What ever you are selling become the person to go to.

Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.

Three: Draft a marketing plan for yourself annually, and review it quarterly. Your 90 day plan includes specific goals, strategies, action steps, and a timetable.

Four: Develop an 'elevator speech." or your 30 second commercial -Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.

Five: Build your contact list. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.

Six: Balance your individual style with clothing that will appeal to those you are trying to impress.

Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes. If you are in direct sales where you sell face to face sending a thank you card in your own writing is a great personal touch. We are in the world of the internet. Send emails with the same practice of social etiquette.

Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.

Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product.

In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product.

Gwendolyn Davis
Network Marketing Specialist and Consultant

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